Can it be that Thanksgiving 2018 is already upon us? Wasn’t it summer just yesterday, followed by what felt like a ridiculously early Halloween? Time seems to be whizzing by at an accelerated rate. Is it just me, or are you feeling it too?
This year Thanksgiving is coming at a time when the world is in a troubling state of transition. Hardly a day goes by without news of a senseless act of violence or a hate crime. Political divisiveness is at an all-time high not just here in the U.S., but across the ocean as well. Our planet is reacting to global warming with violent weather patterns that include mass flooding and horrific fires. Precious lives have been lost and livelihoods destroyed. It is easy to become bitter and cynical. How do we remain positive in a world where we are bombarded by negativity and feeling helpless to stop it?
The late Elie Wiesel - author, professor, political activist, Nobel Laureate, and Holocaust survivor was a frequent guest speaker at the high school I attended. When he was asked where God was during the Holocaust, his response was "don't ask where God was...rather ask where man was." "There may be times when we are powerless to prevent injustice, but there must never be a time when we fail to protest". He believed that every single person's actions count and have the potential to make a huge difference in the lives of others.
We need to remember that despite what may at times feel like a world crumbling around us, we still have much to be thankful for. We also have an obligation to help those less fortunate in their time of need. My own parents are prime examples of this. They could easily have given up on life after the devastation and suffering they endured during nearly a decade of slavery in Nazi concentration camps. Instead, they made a conscious decision to focus on their blessings, rebuild their lives and teach their children the concept of Tikkun Olam - helping repair the world.
This Thanksgiving, La Ishá is donating a portion of our holiday sales to Direct Relief: a 4-star non-profit organization that supplies medical aid to areas affected by earthquakes, fire, and floods. Some of what they do includes supplying masks that protect against smoke and ash, installing solar microgrids at critical sites like hospitals to keep them running in the face of disaster, and providing medical assistance to those affected by poverty and emergency situations. We hope that you will consider buying your favorite La Ishá products for your friends and family and help support the important work that Direct Relief is doing.
Above all, let us all remember to see the glass as half full and be thankful for the people we love and cherish, the blessings that have been bestowed upon us, and our ability to affect change in the world. Happy Thanksgiving from my family to yours.
Wishing you the blessings of peace, good health and timeless beauty,
Founder/CEO La Ishá Natural Skin Care
Copyright 11-2018 Sharon Gnatt Epel for La Ishá